By now I am sure that everyone who takes the time to read blogs, including this one, has read extensively about the release of the Apple i-pad. In my quest to look back and post something about its release, I quickly googled "Apple i-pad newspaper" (sans quotes). The first link was to a Pittsburgh news aggregator called pittsburghlive.com. I now live in Pittsburgh, so I felt a little pride that the current center of the intersection of the i-pad and newspapers was nearby. It reported a Pittsburgh Tribune-Review article describing the new device and the New York Times application. The Times application is everything I would expect, but nothing more. The twist is that neither apple, the new york times, or any other newspaper had the privilege informing of this news. A website that relies on google to direct traffic to their site instead of prestige has figured out how to become number one. Searchability is more important than name recognition for commodity news.
P.S. The article is well written and comprehensive. It was exactly what I was looking for for my quick fix of i-pad newspaper news.
Monday, February 22, 2010
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