Inspiration:
I am a self-admitted New York Times junkie. I read anywhere from 5-25 articles on nytimes.com everyday. I place a high value on this information... For a graduate student, high value = about $5. But with all the newsroom cuts and talks of lost revenue from subscriptions and ads, I know that the Times could use that $5. Eureka! The solution to all their fiscal problems lay in an optional online payment system. Simple... Right?
Not so fast.
Evolution:
At each stage of my research, the concept grew and grew. New online news outlets without traditional newspaper cost structures, competing non-advertising revenue sources, and internet consumer behavior all entered the picture. I came to realize that coming up with a short-term solution to newspaper finances should not be my focus.
Instead, I chose to join the network of people who appreciate the truly disruptive nature the internet has had on our society. Professional journalism still has a role to play in our society, but how will it be created, financed, and delivered? This blog is my attempt to make some sense of the changes taking place, contribute to the analysis of new tools and solutions, and to engage with people who have already staked out a leadership role in this growing community.
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